The app, which raised a million Series A round of funding last year, conducted a month-long study, analyzing data from its users.
"Every day, the Hinge team is asked if we know the secret to starting a great conversation that will actually lead somewhere," Karen Fein, Hinge's vice president of marketing, says. Since it's our mission to help users move beyond the swipe, to connect over something interesting and to ultimately meet up — we decided to find out." Here are some of Hinge's findings.
you need to bring them straight into the story very quickly indeed.
If you spend too much time setting things up, it's not going to work."Richard Madeley, the TV presenter turned novelist, concurred, saying: "The stories of Jane Austen and so on are wonderful but the days are gone when you could take a leisurely approach to writing.
The issue was recently raised at the Emirates Airlines Festival of Literature (they're some words you seldom see in the same sentence) in Dubai when three writers talked about the importance of gripping readers from the first line.
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Women, on the other hand, are 40% more likely to respond to food-related opening lines.
Hinge says you should message men right away because their attention spans tend to be shorter.
If you're trying to chat up someone who is 24 to 28, Hinge says to start a conversation based around lifestyle or activities, so ask about brunch preferences or what the person likes to do on a Sunday.
Those aged 29 to 34 in Hinge's study tend to respond more to more personal conversation starters. If you'd like to talk to someone who is 35 or older, Hinge suggests conversation starters with pop-culture references.