To test this idea, Baranowski and Hecht concocted a new study.
In this version, the subjects – men and women both – were invited into the lab under the pretense that they would be taking part in a study to help a popular dating site adjust and calibrate its compatibility matrix.
Why put yourself through the joy of being mocked by someone who’s shaming you for the things they want you to do to But what if you could take the risk of social opprobrium, judgement and risk out of the mix?
How much would women’s responses to offers of casual sex change if their safety were guaranteed and nobody would find out?
Many PUAs who practice day game – that is, making cold approaches during the day in public venues instead of at night in a bar or club – will physically impose themselves in front of a woman in order to make her stop to talk to them and do a little dance to keep her from walking away.
Others will consciously ignore soft no’s and refusals in the name of getting a woman’s number.
Was it simply a matter of a lack of interest, or were there other factors involved?
Part of the DNA of the PUA scene are the idea of the “bitch shields” and “shit tests” – that women are continually trying to weed out “the unworthy” by being dismissive, rude or trying to make men jump through their hoops.
Because these are “tests”, PUAs are encouraged to ignore them or fire back with something suitably “alpha” in order to pass; by doing so he is supposedly showing his social value is higher than hers and thus increasing her interest in him.
To give an example, let’s look at the Pick-Up community.
Many – if not most – schools of pick-up teach an intimidatingly aggressive approach to getting sex, one that’s almost specifically designed to turn women off.