Emirates’ highly-anticipated Birdcage Marquee at this year’s Melbourne Cup Carnival will mimic the luxurious on-board features and key traits of an Emirates’ A380 aircraft.The airline will bring to life its signature First Class and Business Class luxury experience as its latest Marquee theme.'Last year we had such tremendous success with the Mumm swimming pool that we had to think hard about what we could do to continue to raise the bar, and this has certainly done that.'There will be a plethora of famous faces beyond the velvet rope of the exclusive Birdcage including #Rich Kids of Beverly Hills stars Morgan Stewart and Brendan Fitzpatrick, Real Housewives of Sydney stars Krissy Marsh and Nicole O’Neil, Real Housewives of Melbourne stars Gina Liano and Lydia Shiavello and E! The never-before-seen marquee structure was built around the vessel, which was transported from Newcastle by road and delivered into the Birdcage using a 250-tonne crane. As the Official Champagne sponsor of the Melbourne Cup Carnival for the eighth year in a row, Maison Mumm anticipates serving a record-breaking 90,000 glasses of Champagne across Flemington this year, with more than 15,000 bottles at the ready The impressive installation was revealed by Australian model and Mumm Ambassador, Shanina Shaik, who christened the vessel with a bottle of the champagne.
On cloud nine: The marquee will spare no attention to detail, with VIP guests to be greeted by Emirates Cabin Crew before offered gourmet cuisine, immersive interpretive performances and first class pampering via the Shower Spa and on-board lounge Impromptu live performances throughout the race days will draw inspiration from Emirates’ in-flight entertainment and will include gymnasts, dancers and actors.
Guests will enter through a set of grand black steel doors, ascend a staircase into the elevated lounge area completed with lush carpeted walls, futuristic furniture and miles of golden mirrors.
Fixed two meters above the Birdcage, guests will enjoy uninterrupted views of the track alongside a 15 metre long bar, an elevated DJ booth set above the ‘Dance through Selfie Booth’ and live entertainment.
Guests inside the VIP enclosure will be treated to sheer decadence with Champagne cocktails, food prepared by some of the country's top chefs and the ability to purchase the new Mumm Grand Cordon before its release in Australian next year.
Global Italian coffeehouse Lavazza unveiled its marquee on Wednesday.